Problem 1: Teacher training applications are down by 40% in the last twelve months. Source: Professor John Howson, Oxford Brookes University in the TES. Dec 2017
Problem 2: Ofsted “will deny ‘Outstanding’ rating to training providers that do not maximize their recruiting potential”. Source: TES, Feb 2018 Read this article: http://bit.ly/2IevkX9
Solution: A video on your website.
- Video can increase traffic to your website by up to 55%;
- Video is up to six times more effective in generating responses than print & direct marketing combined;
- Video is the number one medium for reaching 18-34 year olds, 80% of whom say ‘it is the biggest influencer in their decision’to engage with or buy a product or service;
- Video evokes ‘trust’, ‘curiosity’ & ‘confidence’ more than any other form of communication.
Sources: Cisco Systems, CloudsWave Digital Research & Diode Digital Research
How do we do it?
- By understanding your SCITT and creating content and the images that match it;
- By capturing video testimonials and case studies to convey trust in and endorsement of your SCITT;
- By creating helpful, informative video content that people return to for future information;
- By creating short visual content – maximum 4 minutes – that is featured on your landing page and easily shared on social media.
What’s involved?
- Creating a script that is tailor-made to your needs, your values and your offer;
- Working around you and your trainees in school;
- Directing, producing and managing all processes of the project;
- Filming, with sound and lighting equipment – but with the minimum of disruption;
- Post-production of the video (editing, colour correction and sound)
– then within three weeks, we deliver the video to your website ready to upload.
What options are available?
Option One:
A 2 to 4-minute master video. Here’s an example we did at ELASCITT and another we did at NEP SCITT
Total Price: £2,750 – no extra costs (This option requires one day of filming)
Option Two:
A 2 to 4 minute master video, like this one we did at Billericay SCITT;
plus 6 short videos reflecting specific case studies important to the school for use in social media and website (something like this);
plus 60 high quality professional still images for use in social media, your website or other media.
Total Price: £4,250 – no extra costs (This option may require 1-2 days of filming)
Who are we?
Alan Newland worked as a teacher, teacher-trainer and headteacher in London for 23 years and then for over a decade with the DfE and the GTC. He now lectures at universities & SCITTs on teaching professionalism and runs the award-winning social media network newteacherstalk. His book ‘Working in Teaching’ (Crimson Publishing) was published in March 2014.
Edan Schiller is a professional filmmaker and film editor who has made videos and films across various industries including education, charities, music and fashion for over ten years. His clients include the London Borough of Newham, Fashion TV, MTV, M&C Saatchi, Calvin Klein and Marvel. You can view the quality of his work at cleanslate.london
What our client SCITTs have said about us:
We thoroughly enjoyed working with Alan and Edan. They are very professional and personable and had a good understanding of ITT and what we were trying to achieve through our videos. The planning and delivery were excellent, and we are extremely pleased with the final videos in terms of both quality and content and have no doubt that they will successfully support our marketing for future recruitment.
Sarah Beall, Business Manager, North East Partnership SCITT
Alan and Edan, the support and planning you gave us was excellent and the video itself has raised our profile – it has turned out to be such good value for money!
Kay Truscott-Howell, Executive Director, Billericay (SCITT) Educational Consortium
Here are three more interesting facts about video…
- With a video on your website, you are 50x more likely to appear on the first page of Google;
- 62% of 18-34-year-olds watch a video before reading any text;
- YouTube is the largest search engine after Google;
Sources: Cisco Systems, CloudsWave Digital Research & Diode Digital Research
Want to discuss a project?
Call Alan Newland on 020 8372 6382 or 07824 398144 or email alan.newland29a@gmail.com
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